Free Company Name Check tool Linked to Companies House Register

MoneySuperMarket, a price comparison website focusing on financial services, cleverly integrates three essential keywords: "money" and "supermarket." The word "money" holds universal recognition and immediate understanding, signalling their main business activity is in financial matters to potential customers without ambiguity. This straightforward association aids in the quick identification of its offerings.

The term "supermarket" conjures an image of a one-stop shop with diverse products. Combining "money" and "supermarket" in the name hints at providing customers with a broad range of financial services and products under one platform.

By leveraging familiar terms and concepts, MoneySuperMarket effectively communicates its value proposition. The name resonates with prospects, creating a clear, appealing, memorable corporate image.

PureGym, a chain of fitness centers in the UK renowned for its affordable and accessible gym memberships, strategically leverages two key terms: "Pure" and "Gym." The term "gym" immediately triggers associations with fitness training, which is crucial in a competitive market with numerous fitness centers vying for attention.

Using "Pure" as a prefix adds depth to the name. It conveys simplicity, focus, and dedication to fitness, suggesting that PureGym prioritises essential aspects of training and offers an uncluttered and straightforward experience. This resonates with prospects seeking a no-nonsense approach to fitness devoid of distractions or complications.

The combined term "PureGym" creates a corporate image of commitment to delivering a streamlined, practical, affordable fitness experience. Additionally, the name's simplicity contributes to its memorability, making it easy for prospects to recall when considering gym options or recommending one to others.

Here are the key takeaways from PureGym and MoneySupermarket to consider as you come up with a memorable commercial name:

• If possible, use industry-specific keywords in your commercial name — Use keywords in your entity’s name to resonate with your target audience and effectively communicate your business's value proposition. Research popular, relevant, and competitive words and terminologies within your industry to ensure maximum impact.
  
  

  ✅ Insight

  Having relevant keywords in your trade name allows you to convey your value proposition and strategically position your company for improved search engine rankings. Since 90% of Google users do not venture beyond the first page of search results, prioritising ranking higher on Google is just as crucial as selecting the perfect name.

  To find the most effective keywords for your commercial name, focus on understanding the language and terms your potential customers commonly use when discussing or searching for businesses in your niche. You can gather these insights by examining questions and comments on social media platforms like Facebook groups, Reddit, Quora, and Twitter.

  Keep in mind that language and word usage can evolve. Therefore, it is beneficial to review your business strategy, including your company name, periodically, ideally every five years. Regular strategy assessments help you stay current with changing trends, customer preferences, and industry advancements, ensuring continued relevance and alignment with your target market.

• Simplicity and uniqueness — Creating a simple and unique limited company name is crucial for setting your business apart from competitors. Opting for a name that is easy to remember and pronounce significantly increases the likelihood of your target audience recalling your company when they're ready to purchase.
  Keeping it simple also enhances your business's recognizability, improving customer engagement. Additionally, a unique name helps avoid confusion with other companies and minimises the risk of infringement lawsuits.
• Consider combining words — Combining two or three relevant words related to your business can result in a descriptive and distinctive name that reflects your company's purpose. Successful companies like Microsoft, Pinterest, and Snapchat have utilised this strategy to create memorable names. For example, Microsoft blends "microcomputer" and "software," Pinterest merges "pin" and "interest," and Snapchat combines "snap" and "chat."
  
  

  ✅ Insight

  When combining words, consider their sound and flow. Choose words that sound good together and create a pleasing rhythm. Ensure the combined terms do not result in ambivalence or unintended negative connotations.

• Leverage a company name generator — A trade name generator may help streamline your brainstorming process. Using such tools, you can get a range of suggestions that can help you get started by searching for a suitable name.
  Some of the best company name generators are —
  • Namelix.com – A highly sophisticated trade name generator that uses advanced AI technology. The tool prompts users to input a keyword, select filters such as name style and degree of randomness, and provide basic information about their company.
    We found that Namelix works best when users select the auto option for name style and medium randomness. To generate the most relevant names for your business, input two to three keywords pertinent to your industry and provide a brief, one-sentence description.
    Overall, NameLix is a powerful and intuitive tool that can help entrepreneurs and startups quickly and easily generate unique and memorable names for their businesses.
    
    

    ⚡ Fast Fact

    Namelix takes the keyword you provide and applies advanced AI algorithms to generate a range of unique and exciting options for you to consider. The tool allows users to select name styles (e.g., opt for compound words such as Microsoft) and the degree to which the generated name should be random (choices between low and medium randomness) to help users generate the most relevant and personalised name suggestions. While the Shopify company name generator is more straightforward. It adds qualifying words to the keyword you provide and gives you hundreds of basic options to consider.

  • Shopify — The Shopify Name Generator requires you to input a few desired keywords for your registered name. It then supplements your keywords with other words to create a list of potential names.
    Knowing the words you want to include in your company name is handy with Shopify. Although it may not be as advanced as Namelix, the generator remains valuable for crafting keyword-based names that effectively represent your enterprise.
  Consider using any of the above company name generators to help you discover your business's perfect name. Compile a list of at least five potential names and use our company name search to verify their availability.
  Before you choose your company name, it's essential to prioritise the list according to your preference, placing the one you find most appealing at the top. Check your company name using our name search tool to determine which name is available to register. This will allow you to settle for one that accurately represents your company and resonates with your target audience.
• Let it resonate with you — After you’ve followed all the rules, settle for a name that resonates with you. Your brand reflects who you are; therefore, choose one that reflects your values and unique way of seeing the world.